
Two numbers, neither an opinion: WordPress's first sustained market-share decline, and our 2026 audit of 1,800 small-business sites. Here's how to tell whether it's time to move off WordPress — for your site specifically — and what a responsible exit actually looks like.
12 min read →
Moving off WordPress isn't one decision — it's four, depending on what the site has to do. A survey of documented, named deployments across headless WooCommerce, Cloudflare Pages, Astro/Next.js, and full custom apps — plus the honest fifth answer: sometimes WordPress still wins.
11 min read →
Does a five-page small-business site really need accessibility work? We staged a formal adversarial debate: our founder argued that assist widgets and proportionality should carry the load, and a panel of five specialist AIs ruled against him unanimously. The verdict produced a rule any business can budget by: a near-free mandatory floor, a risk-priced ceiling, and no credit for overlay widgets.
9 min read →
Online scheduling, two-way text, digital intake, insurance verification — the front-office featureset is real, but most practices overpay for it and underbuild the site it rides on. Here's what actually moves the needle, what's bloat, and how the numbers really work.
10 min read →
A beautiful website that generates no leads is a digital billboard in an empty field. Design is table stakes — here's what actually turns visitors into booked appointments.
7 min read →
AI can build a website in an afternoon — and most of them convert terribly. Here's the difference between AI-enhanced design and AI slop, and why conversion fundamentals still decide who gets the phone call.
8 min read →
AI didn't replace the work — it moved the starting line. Here's what a website rough draft looks like now, with three real before-and-afters to prove it.
6 min read →
New technology, AI search engines, and a collapsed cost curve. The old internet is being replaced — and the companies that rebuild now will own the next decade.
6 min read →The NW eSource dispatch
What AI can actually do for a small business.
Practical, no-hype reads. A few times a month.