While our pursuit of our own perfect brand continues, it is far less important to us than the image we create for our clients. Reaching deep to create something meaningful in someone else’s life brings more value than enhancing our own image, but that is our job and service is our duty. For us all, though, you included, representing ourselves well through behavior and branding is about showing our clients we are serious, especially serious about service.
How dedicated are you to your company?
Taking the time necessary to reinvent your company – even on a regular basis – is a mandatory part of the process that is professional growth, especially for young companies. Fine-tuning, optimizing, streamlining and enhancing your product line to serve better shows your clients and prospects that you can adapt, as our business landscape changes daily.
Are you willing to invest in your image?
When you wake up in the morning, do you take time to shave, to dress well and to use product in your hair? I’m sure you do, and how does it make you feel? You and your employees will both benefit from taking pride in how the company represents itself. Take a third party perspective and re-evaluate – what does your logo communicate? Is it aged, flat, colorless? How then could your prospects anticipate your company to be young and vibrant, well rounded, and colorful?
The Bright Flower in the Drab Business Landscape
Aged companies dot the business terrain – quick to take your money and give back a so-so service, product or performance. Their voice is tired, flat, and monotone – but it doesn’t have to be. New fresh graphics, advertising slogans, happy intellectual bargains and motivating product refreshings are all a decision away. With technology and information changing the way we do business, it is actually becoming more important on a daily basis to represent yourself well – why wait?
The New Year – Inbound Marketing
As long as business has existed, honest business owners have not preferred to interrupt their prospects days with bombarding messages – but this has been the way of business marketing for a long time. Now we are entering an era where people and technology are better at blocking out outbound interrupt advertising through Caller ID, Tivo (DVR), and the mute buttons on most electronic broadcast devices. Besides – wouldn’t you rather your clients came to you?
Now is the Time to Think Like Your Potential Clients
If you needed the service your company provides – what would you type into Google? Are you #1 for those phrases? Are you on the first page? We are – not to brag, as it is a recent development. But business in this ever changing world is an ever changing process. And now is the time to think like your clients – what do they need? What do they want? And how can they find you?
Be Available. Be Attractive. Be a better you every day.
We’re here to help.
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