A client whose website is in development recently asked:
What is more important the photos or the content? Why?
We had a good time writing the answer and it is relevant to the business website design process so here it is:
Both are important… A car can’t roll without wheels and it’s not safe without a bumper… :-)
Photos and content are both going to personalize the experience so you aren’t just another competitor in the mix…
- You know their problems
- You can solve their problems
- You care
- You’re competitive &
- Others have had a good experience with you
Thinking back to your content I think those bases are getting covered pretty well…
Photos, in our opinion, always have the potential of striking people with a good, subtle impression and feeling – an intuitive response if we’re lucky that says this is the company!
Great photos, angles and expressions will say UNIQUE, HUNGRY & CARES about their image being presented…
Business branding through your website is absolutely vital to good, fun business – our specialty!
Contact us now to discuss your unique branding & marketing opportunities…